Johnathan Zames With a background in cinematography and comedy writing, Jonathan Zames’ move into award-winning directorial work was an easy transition. As comfortable exploring the more comedic aspects of a spot as he is highlighting the inherent beauty locked away in the day-to-day, Zames brings a unique perspective to his work that has resulted in long-standing relationships with brands such as Apple, Google, Samsung and Gillette. A true citizen of the world, his work offers an aesthetic and social reach that surpasses conventional western expectation.