Back in 2012 we were approached by Pauline Nordin and her team to develop a new marketing strategy for fighter diet. The strategy included a custom message board, front-end website updates, magazine print ads, food packaging and a Las Vegas event show booth. The overall aesthetic was to appear having a gritty, grungy and mega tough feel.
Pauline Nordic is a celebrity in her field of muscle building and training. Her career as a trainer caught the attention of the producers for the Nordic version of “Biggest Loser.” She was the trainer, diet coach, and the leader for the Swedish team, leading her team and country to victory in 2006’s Biggest Loser. Pauline authored Fighter Diet, an e-book which presented a gutsy FAT loss system that brought her fans and attention in the United States. Pauline is also the star of “The Butt Bible” by NBC/Universal – a workout video complete with a fitness system that helps beat any backside into shape.
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